I have noticed a disturbing new trend in commercials. It would seem like everyone in charge of quality control has the IQ of a shoe.
Commercial 1:
Some mobile company has a guy knocking around a green ball and the slogan is Period Power. As a woman, every time I hear the slogan, I wonder if I need to go buy tampons. And for the life of me, I cannot remember the name of the mobile company offering the rates. Also, they play it a lot. I know because I don’t watch a lot of TV, but I see it often. I chalked this commercial up as a complete failure. I don’t know what men think of it, but as a woman, it doesn’t entice me to switch my mobile service.
Commercial 2:
Esurance and their 7 1/2 minute quote. Insurance for your house, auto, apartment, etc are all really important decisions. They are touting the speed of their service to save you time. I tested it. It took me longer than 7 1/2 minutes and my quote was ridiculous. As it is, when I did buy my insurance a few years ago, I spent a whole hell of a lot more time than even 15 minutes. Eventually, I got a quote that wasn’t robbing me blind and had good coverage. Stop trying to save me time and start offering quality over quantity. If I spent more than 7 1/2 minutes, I probably would have gotten better offers… but since I was testing for quantity not quality…
Commercial 3:
One cup coffee commercial, I missed the brand, it’s unimportant. I have nothing against one cup coffee makers. My mother is the only coffee drinker in my house, so I get it. And they offer a huge variety. However, tonight I saw one with this comparison: place or scoop: placing takes less effort. They actually said that! Now, I get that Americans are considered terribly lazy and that we try to expend as little energy as possible, but marketing to that specific fault seems like a bad idea.
I know i’ve seen the esurrance commercial….I don’t think I’ve seen the others or if I have they didn’t leave an impression…which of course means it’s a failure for their money….lol
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