It’s one thing to return an ebook because you hated it, it’s another to read all the books in a series and return them.
What most readers don’t realize about Amazon, is that they show the number of returns to the author. It isn’t real time, but it’s close.
So, when this happens, I can see it:
- March 1: Mercurial Dreams returned
- March 3: Explosive Dreams returned
- March 4: Cannibal Dreams returned
- March 5: Butchered Dreams returned
- March 6: Summoned Dreams returned
- March 8: Battered Dreams returned
- March 10: Belladonna Dreams returned
- March 12: Mutilated Dreams returned
Which is exactly how it happened this month. Day 5 was a Friday, so I’m guessing they did some heavy reading over the weekend to get Cannibal, Butchered, Summoned, and Battered read by the end of Monday night.
Now, I average 10 returns a month on Amazon (I keep track in my super duper spreadsheet from hell both monthly and yearly as well as the books returned). Most of them are Dark Cotillion, a few are Mercurial Dreams, a few are Dysfunctional Valentine and the rest are pretty random (one month I had 14 returns of Belladonna Dreams and no other returns and it was not the month it was released). Sometimes, the returner contacts me (I bought this book thinking it was number 2 and was so confused!! or I bought this book and it just seemed so different than the others in the series that it had trouble holding my interest/I was disappointed with the ending or lack thereof.). That number does not include months like this one, where someone obviously went through and read each book but returned it.
It’s an interesting way to save money. They can avoid being Kindle Unlimited members by doing this. They can also avoid paying the author. And that’s where I get a little irritated. I make my ebooks available to libraries (at free or reduced costs). If you want to save money, tell your library to get the ebook (or print book, as those are available to them as well).
For the record, the most returned book I have ever written is Dark Legacies. I think it’s because of how the series ended.