Most readers don’t realize that the advertising sites authors use normally have a minimal number of reviews policy. This means that a book has to have a certain number of reviews before they will even consider it for their newsletter or Facebook. Also, there is a minimal-star limit. Both these numbers are different for every site, but they have one thing in common: they use Amazon.
I’m sure they’d wave the requirements for James Patterson, but most authors aren’t James Patterson. We aren’t even 1/20th as popular of James Patterson… They aren’t going to wave the requirements for us.
A great example: I recently ran an advert in the UK. The requirements? 20+ reviews with a combined rating of 4.0 stars on Amazon. Should I decide to do another advert on this site, with a different book, I only have 1 that qualifies – Elysium Dreams.
However, I’ve had lots of people tell me how much they enjoyed Explosive Dreams and Butchered Dreams. I have the sales numbers to support this claim (Elysium, Explosive, & Butchered are currently my best sellers). But I don’t have the reviews to support it.
This is why it is important to review books that you like. I know, it’s a giant pain in the behind… I hate writing reviews as well, but I do it. And I do it because I know if an author I like decides they want to advertise, they are probably going to need the reviews. They don’t have to be long, just a few words about liking or disliking the book and a why.
Just something to remember. 🙂