The Wonderful World of Advertising

It is the bane of every author’s existence, advertising.  In an ideal world, we would write a book, it would go to the masses and bam!  We’d all be making money within a few days.  And with each publication, we’d sell more and more and more books.

Unfortunately, we don’t live in an ideal world.  Some fellow writers have commented lately about the fact that I am in that strange percentage of writers… I advertise, but not a lot (and I’m horrified by the thought of spending hundreds of dollars on an advert).  I have done 1 book tour in a year.  And yet, I still sell enough books in a month to give me more than just pocket change.  They use the term “my books sell themselves.”

That would be great, if it were true.  They don’t.  I wish they did.  I sell them, hawking my wares to strangers and friends alike.  “And hey, if you like it, recommend it to others that might as well!”

I have a monthly marketing budget that I don’t exceed, based on sales trends.  I calculate everything down to the freaking penny and I use different marketing strategies.

This month however, has been strange.  Not only have I seen an increase in sales on B&N of over 160% from the previous months, but my Kindle sales are doing really well.  Perhaps it is because my books are mislabeled as horror (something that I swear I did not do and do not know why they are considered as such).  Perhaps it is something else.  Honestly, I don’t have an answer yet.  And I’m anxious to see what happens next month and in December, when the Dreams & Reality Series returns to the shelves of B&N and Smashwords.

I’m also still plugging away on the audiobook for TD.  In 28 chapters, my narrator has found a few mistakes.  I guess 2 editors just isn’t enough…  It is making me paranoid about Mercurial Dreams.  Should I do more than just one more read through when it comes back from the formatter?

Oh and I’m working on a book tour for next year.  I’ll try to do more than one in 2014, although I have some questions on it that will have to be answered.

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