Interesting Pricing Trend

As most of you know, I’ve been running a pricing experiment for the last month and half using my fantasy series.

And I have seen a rise in retention.  Total it is up to 4.5% a 0.7% jump from before I changed the price.

Last night, I noticed something very interesting though.  My Amazon retention was climbing, my B&N retention was dropping.  On Amazon and Amazon UK, I have seen the numbers climb, with statistical significance.  From 2.2% on to 5.7%.  From 4.1% on Amazon UK to 7.9%.  Yet, my B&N retention went from 8.6% to 3.9%.  (there has also been deterioration on Apple and Sony, but not on Smashwords overall)

So, I changed the price back to $2.99 on B&N.  Between changing the price last night and the unforgiving October dawn, I sold six books on B&N.  Before doing this, I hadn’t sold a single book on B&N this month, not at $0.99.

This information is important, but I’m at an impasse.  Do I up the price on all the sites?  Is this why Tortured Dreams as well as The Dysfunctional Chronicles has never sold well on B&N?  Are Nook users more wary of the $0.99 e-book?  Or is there something specific about B&N that steers readers away from the cheaper books?  

The problem with the second thought is that anyone buying books 2 & 3 in the Strachan series should have downloaded the 1st book already for free.  A quick search of my name brings up the next books in the series…  Then why is there such a difference when the price is higher?

At this time, I have no answers.  Six books isn’t enough to up my B&N retention rate, but it is still glaringly obvious that it happened.  I will be experimenting more.

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1 Comment

  1. I think it’s more about people being afraid to buy a Nook book when there are so many doubts as B&N remaining in biz



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